Content is and remains one of the most important ranking factors for search engines. Whether you are just starting out or running a website for many years, writing content plays an important role in improving your online findability, Google ranking, and organic traffic. In this blog we will share three handy tools for writing effective SEO content.

Base your SEO content on targeted keywords and search engine data

Your SEO content will not reach the right people if you don’t include targeted keywords in your content. By targeted keywords we mean keywords and phrases for which your target audience is actively searching. To find these terms you have to research: who your target audience is, what information they need, and which keywords they use to find that information. You can use several keyword research tools to discover what your target audience is interested in based on search engine date. Below you will find our three favorite tools for generating content ideas and establishing keywords.



A great keyword research tool is This tool provides you with a free report of keyword suggestions visualized in a ‘search cloud’. It works like this; first choose a country, and then enter a keyword. After that the tool presents you with several questions, prepositions and alphabetical lists of keywords related to your query. For example, when we entered “seo content” as a keyword, the tool provided the following visualization:

Thus, this tool is ideal if you’re looking for content ideas, blog topics, or keyword suggestions. But, before you start writing SEO content, it’s important to take your research a step further. It’s time to select a number of keywords that you want to focus your SEO content on. Choose one or two focus keywords, and a few other keywords related to the subject. Ideally you want to choose keywords that have the highest search volume and the lowest competition. Search volume is the quantity of searches that take place for a particular keyword per month. You can find the search volume of a keyword with the help of competitive keyword analysis tools like the Google Keyword Planner or Ubersuggest. Eventually you need to incorporate these keywords in your content so that you have the most complete SEO content for both users and search engines.

2. Keyword Planner

With the Google Keyword Planner you will receive insight into the monthly searches conducted by users.

How to use the Keyword Planner:

  1. In order to use the Google Keyword Planner you need to have a Google Ads account (if you don’t have an account you can easily make one). First step, go to your Google Ads account.­
  2. Select ‘Tools & Setting’ in the top right corner.
  3. Select ‘Keyword Planner’.
    4. There are two different tools within Keyword Planner: “Find New Keywords” and “Get metrics and forecasts for your keywords”.
    If you want to get new keyword ideas select “find new keywords”. If you already have a list of keywords and want to check their search volume, hit “Get metrics and forecasts for your keywords’.


To use this, copy and paste your keywords into the search field, and hit “Get Started”. You will only get data on the keywords you have entered. The Keyword Planner will provide you with an estimate on how much clicks, impressions, and competition you will get for the keywords entered. Based on this data you should be able to select the most relevant keywords for your SEO content.

3. Ubersuggest

Our last suggestion for another great keyword research tool is Ubersuggest. Ubersuggest helps you generate keyword ideas with the associated search volume, and the competition for every keyword. Ubersuggest fetches their data from sources like: Google Keyword Planner, Google Suggest, Google Search Console, and Google Analytics. Ubersuggest has a clean interface and works faster than the Keyword Planner. 

How does it work? Type in your domain or topic, and Ubersuggest will give you keywords suggestions. Tip! You can also enter your competitor’s domain to get new keywords ideas!


These keyword research tools will help you come up with new content ideas, blog topics, and keywords. We suggest that you utilize these SEO writing tools for your blogs, website or other projects. You can use them for free, and it will help you create SEO-friendly content. Creating fresh and up-to-date SEO content is one of the biggest challenges, so using these tools should make this easier. Do you have any questions about this article, these tools or content marketing? Feel free to contact Grid Marketing for more information.


Grid Marketing